Added: Brysen Brandy - Date: 16.11.2021 17:13 - Views: 14218 - Clicks: 5160
Great…another social platform we have to learn. I know, I said the same thing about Tik Tok. This phenomenon, by the way, will happen into eternity. It will happen at a much faster rate than past media like the radio or TV.
What excites me about Tik Tok, and any other platform that pops up, is the fact that you can gain huge influence and views in the early stages of these platforms. This reach allows you to build inventory on a digital platform that brands and sponsors love… the best part is any team can do it…no matter your budget, time, or size.
This week on The Inches Rich and I dove into how you can utilize Tik Tok to build powerful sponsorship inventory that brands will love. The first thing here to understand is this is not just a Tik Tok strategy….
To understand how to take advantage beyond this platform and into the future, we need to understand how social media platforms mature. When a new platform comes into the mix and the goal for them is to get as many users as possible. With the main point of social media platforms revolving around engagement. This means they over-promote engagement on the platform and your reach is HUGE. Early Facebook days, the reach was huge. Early Instagram, the reach was huge. Early Twitter, your reach was huge.
Early on to push for engagement these platforms will give you visibility to people outside your following. Basically they give you reach with new people and potential customers. And your reach starts to dwindle and dwindle as the platform wants you to buy. Soon, Tik Tok will put on their platform they already have for big brands like Nike and reach will drop.
Luckily, right now, you can still get that reach for free. And the reach is mind-numbing. As a smaller team, you can get the reach that rivals your larger teams in your city ecosystem. Overall, as Tik Tok matures, a new platform will come out… and another one after that. Even if the platform fails…you can build major brand leverage for the other mature platforms.
Tik Tok is a social video platform that lets people short-form videos and add music tracks to them. If you remember the social media platform Vine may it rest in peacethink that but with music tracks. TikTok has enticed and captivated consumers with a proclivity for binge-watching video content. The age range right now is 14—23 year-olds… so younger demographic…but as we know with Snapchat, the kids who grew up with this will be older very soon. Overall, it has over a billion downlo in Here are a few stats. So you can see, the reach is there what the fuck is tik tok you to do some major damage here.
Usually, when I see a new platform like this I try and set up the biggest stress test I can for the reach…so I turned to my alma mater Willamette University, a Division 3 college athletics program based in Salem, Oregon. Kip is the type of guy who will try things to stand out for his program…especially if it can give him any sort of edge in recruiting. So after messing with the platform myself, I told Kip to download Tik Tok and post a video…just see how the platform performs. Kip posted a simple rebounding video. It was perfect content for the platform and age range. This is the power of new social platforms.
The algorithm does not yet care who you are. If the content is good…it will show you to the world. Luckily content platforms like this are MADE for sports. We have it way easier than if we were a say plumbing company. To gain a huge following all we have to do is point, film, and post.
The insight into the guts of the organization is what every fan craves. Once you build up a suite of videos see how they perform, tweak, and post new content. As you probably guessed…the views are your main leverage.
The of people you can get your sponsors in front of his huge. Rich and I went over a few ideas. I think integrating the sponsor into the content is key as you build your sponsored content. Imagine a Chipotle Challenge where a player takes a burrito and tries to flip it into another players mouth with their hockey stick. Then ask fans to try themselves with the hashtag to create more content you can repost. Again, the reach here is huge…. This is a sellable, digital asset that you can gain major revenue from your sponsors with. All because you understand where the value and attention is. There really is no excuse not to in our business.
The content is so easy to produce and many times we already have done it for Snapchat or Instagram Stories. It is just another platform for you to post with the content you already have. The value though is huge if you are an early mover.
Entire companies have been built because people were on Instagram early on. You just have to post. Willamette is doing it and gaining followers from across the country. If they are, you can too. First step, download Tik Tok and post a video. Do it today.
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What the hell is Tik Tok? How you can leverage it for MAJOR sponsorship returns.